The Enterprise RIA Platform Opportunity

I had the opportunity to sit and chat with Ray Valdez (gartner analyst) this week. He presented an interesting perspective on adoption of RIA technologies by large enterprises.

We started the discussion by asking Ray how he saw us, and how we should communicate our differentiation to the market – we often find ourselves competing with Avenue A one week, and SAP the next – our clients just know where to “put us” : are we an interactive agency or an integration firm (we’re kinda neither and kinda both)… Ray agreed that we are presented with a challenge, especially with large corporate entities.

The challenge is that we are in this weird RIA place right now – some companies are jumping in with both feet with a platform whereas some are taking a “wait and see” approach. Which Platform? Ray believes Adobe currently has about 50% of the RIA market – he said “I’m being asked to help companies decide between Flex and something else – its always 2, and Flex is always one of them”. He also said the vast majority of enterprises are going to be much slower to adopt. He pulled out a napkin and drew a chart that looked something like this:

 

 

Ray Valdez - The RIA Chasm

 

He described Adobe as being in  a very interesting “Sweet Spot” – where users are demanding rich applications at the same time there is only one true player in the space right now. He said either these enterprises are waiting to see how well Adobe’s platform does, or they are waiting to see what their current platform provider (sun, microsoft, ibm) comes up with.

I believe Adobe’s leadership in the enterprise will rest on enterprise’s ability to execute. In other words, if a company sees one or two “wins” (either internally in pilot projects, or from their competition), Adobe will “win” – The challenge is that RIA, and Flex in particular, require development and design teams to think differently than they have been with traditional web deployments. EffectiveUI’s biggest successes have been those where we’ve been asked to “own the deliverable” – and help companies inch into the space. The projects that struggle a bit are those where an internal development team wants to apply their own legacy HTML/Java/C++ methodologies and thinking to an RIA.

3 comments
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