Wow, hard to believe this will be out third Web 2.0 event … seems like only yesterday when I was helping Rebecca set up our first booth (and really upsetting the union labor) — This year we have a pretty big booth, and some cool announcements. I’m also speaking Michael Clark (VP @ Photobucket) on Wednesday @ 10:50 … looking forward to seeing you there :
“Use It or Lose It: Proving the Business Value of RIAs”
Whether you want to sell more software, improve employee efficiency or increase ad revenue, great user experiences (UX) better play large in your business strategy. In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Armed with insider stats and research from industry analysts across verticals, Anthony Franco, president of EffectiveUI, and Michael Clark, senior vice president of technology for Photobucket, team up to define the criteria behind usable, delightful software and to demonstrate real-world examples of socially-enabled experiences that are good for business. You will leave this session with proof of how UX impacts your bottom line, as well as a roadmap to help you cost-effectively put the theory into practice using the latest tools and technologies.
I am so glad I came across this sight. They have developed an easy way for the masses to ride this Web 2.0 trend…
In case you do not believe this is an actual site :
Had a fun session last week at Mix in Vegas… Top 10- ways at fail at software development. I had an hour and 15 minutes, but I talked really fast and got it done in 40 :) Microsoft filmed the session:
Here is the list I go through …
- DO NOT UNDERSTAND THE END USER
- TRUST DEVELOPERS TO MAKE GOOD DESIGN DECISIONS
- HOPE FOR A SILVER BULLET DESIGN
- BUILD FOR EVERYONE
- LAUNCH & FORGET
- DO NOT DEFINE SUCCESS
- AVOID ALL CONFLICT
- BELIEVE YOU SHOULDN’T HAVE TO SELL YOUR IDEAS
- PLAN FOR PERFECTION
- VALUE PROCESS OVER THE PRODUCT
Over the last four years, I have been incredibly fortunate to watch our company grow from Andy, Drew, and myself to more than 100 people. It’s been a tough but exciting road… “bootstrapping” has had its challenges for sure. During our crazy growth, we have always left our CEO position open, always knowing someday we would find the perfect individual to take our humble design and development company to the next level.
A series of very fortunate events has helped us find not one, but two people that have the vision and drive to compliment our passion for excellence and understand the importance of our company culture.
Peyton will be taking on the title of executive director of UX design and technology. Peyton has an uncompromising passion for quality. He has led, as our director of user experience design, some strategic engagements for us all the while mentoring the design and development teams. Peyton and I will work closely together to ensure our clients are wowed with every interaction they have with our team.
I am very pleased to announce Rebecca will take on the challenges of chief executive officer. Rebecca is the most disciplined, hard working individual I have ever met. Internally she acts as a mentor for our sales, marketing and account management teams. Externally, she is laser focused on client satisfaction. Before Rebecca took on her role as CEO, she was in charge of our branding and marketing initiatives (and IMHO has done a lot to help get the word out about our incredible team and clients). I have learned a lot from her and truly value her friendship – I just hope I can keep pace as she pulls all of us to new heights…
- you can also follow Rebecca on twitter at twitter.com/rebeccaflavin
If you know either Peyton or Rebecca, please shoot them a quick email congratulating them for their new positions, they have earned it!