Well, I am excited to say we have launched our new website:
In an earlier post, I talked about the difficulties we were experiencing with designing and building our own website. I think, given our company objectives, the team hit a home run. What did we want to accomplish?
Form VS Function
Obviously, the site needed to “show” what we do rather than just writing clever copy & creating pretty graphics (not that wit & sex appeal aren’t important – something that I lack on both counts). We fundamentally believed our site needed to be “rich” while also delivering the appropriate marketing messaging. We are a little worried that our site might make us look more “interactive agency” than “user experience agency”, but that is a hard line to balance.
We really needed to overhaul our messaging. We have changed quite a bit over the last 3 years and our previous site made it very difficult to highlight our focus on the 3 key areas all good UX companies care about: strategy, design and technology execution.
Tactical Marketing Objectives
The team did an awesome job doing things you may not notice, like creating a flash based website and make it easy to update the content. They also incorporated deep linking and HTML/Flash mixes in a very sophisticated way. I’m really proud of the way this thing was built.
I’d love to hear your feedback on how you think we did. Go easy though, I do bruise easily :)