Anthony Franco is best known for founding the Denver-based firm, EffectiveUI in 2005 with the core belief that technology lives up to its promise to humanity only when it is well designed. EffectiveUI is known as the leader in its space for its commitment to service, quality, and thought leadership, and was acquired by WPP, the world’s largest communications services company, in 2012.
In his role as President, Anthony’s responsibilities include identifying new market solutions for clients, communicating the value and importance of user experience-driven business practices, and managing the company’s leadership team. Anthony has managed the creation of hundreds of award-winning digital products for many of the world’s most recognizable brands.
With an eclectic background, he has served in creative direction and technical architecture for nine successful start-ups, holds two patents, and has started five of his own successful companies. He has worked in feature-post production for Warner Bros., as well as managed lithography production for large advertising campaigns.
A thought leader for the digital industry, Anthony has spoken at numerous industry events held by Microsoft, O’Reilly Media, Adobe, SysCon, and Forrester Research. He has also written and contributed to several industry white papers, research reports, articles and books, including, “ Effective UI: The Art of Building Great User Experience in Software,” published by O’Reilly Media on the process for creating great software.
You can also follow him on twitter: @anthonyfranco