http://www.infoworld.com/article/07/12/20/AIR-RIAs-raise-Adobe-profile_1.html
She discusses how Adobe is becoming a “major player” in the platform market:”Over its 25 years, Adobe — a company known less for its dazzle than its dependability — has quietly turned itself into a multibillion-dollar software vendor on the strength of technologies that have become essential to computer users. Creative professionals would be lost without the graphic-design tools Photoshop and Illustrator, and Adobe Acrobat and PDF have made it easy for everyone to share documents cross-platform.But with its acquisition of Macromedia two years ago, Adobe also took on another role — as pioneer of providing a next-generation platform for developing rich Internet applications. RIAs, as they’re called, provide more intuitive and multimedia-rich user experiences on the Web than typical client/server or desktop applications, and are now in high demand as users expect more from their multimedia Web experiences with the rise in popularity of sites like YouTube and Facebook.”
Disclaimer: I was interviewed for this article, so my opinion should be taken with a grain of salt :)